the stakeholders and how they influence the popular culture Flashcards
what is a stakeholder?
an individual, institution (e.g. govt) or organisation (e.g. a business) that can influence or is influenced by HH
who are other stakeholders?
families, peer groups, media and marketers
what do these stakeholders often have?
conflicting interests and their influence will depend on the S and C in which they occur
rap lyrics can be influenced by?
socialisation of the artist thru family/friends
e.g. rap lyrics influenced by socialisation?
Tupac’s parents were members of the Black Panther Party and his rap ‘panther power’ expresses black ppl disenchantment
TNC’s contributions?
to HH becoming multi-million dollar businesses
what does HH sell?
$10 billion work of luxury and trend setting goods each year (movies, shoes, clothing, CDs , downloads, snacks, soft drinks etc)
what influences what consumers hear, see and buy?
institutions such as media and govt
what does govt do?
enforce and create censorship laws restricting availability of lyrics and images to some members of the population
what did Jay Z and Beyonce do?
used celeb status to help Obama get re-elected in 2011
social media has led?
to new ways to market HH and promote their music, concerts and products by tweeting messages, sending photos to fans to market their latest endorsements
e.g. of social media to promote endorsements?
Jay Z and samsung phones
