HMG Flashcards
1
Q
What is paid performance marketing?
A
- It is a method of marketing at a variable price that depends on the performance of the ad
2.
2
Q
How do you keep up to date with AdWords/ Paid performance/ search marketing?
A
- Subscribing to popular email newsletters eg SearchEngineWatch, HanaPinMarketing, following on twitter, and wider scope of BBC News, Business, and Tech.
- Important to stay informed - directly affects decisions at work, especially in digital marketing - developments happen so quickly and u need to stay on top of the market
- Because of that, I follow a lot of prominent marketers and marketing blogs on twitter - interactive news with illustrations, up to date info and short summaries; marketing at work. Easy to digest
3
Q
Why would you be the ideal candidate?
A
- Passion and desire to learn -
- Self motivated knowledge of marketing practices, concepts and strategies
- Analytical
- Organised
