Social media terms

Question 1

Best practice for digital marketing?

Answer 1

1. CONTENT is king - google algorithms becoming increasingly more concentrated on content not keywords - need to generate relevant information which is high quality and personalised for the customer
2. SOCIALmedia and content are becoming increasingly integrated as algorithms are placing more importance on these metrics!
3. Thus need to focus more on CONVERSATIONS - semantic searches with context, meaning and intent, need social media to reflect that