Chapter 12

Question 1

Retailing

Answer 1

All of the activities involved in the sale of products to final customers

Question 2

General stores

Answer 2

Early retailers who carried anything that could sell in reasonable volume

Question 3

Single line stores

Answer 3

Stores that specialize in certain lines of related products

Question 4

Specialty shop

Answer 4

Type of conventional limited line store

Question 5

Department stores

Answer 5

Larger stores that are organized into many separate departments

Question 6

What is the mass merchandising concept

Answer 6

The idea that retailers should offer lower prices to get faster turnover in crater sales by appealing to larger numbers

Question 7

Supermarkets

Answer 7

Large stores specializing in groceries

Question 8

Discount houses

Answer 8

Stores that sell hard goods at substantial price cut customers

Question 9

Mass merchandisers

Answer 9

Large self service stores with many departments that emphasize soft goods

Question 10

Supercenters

Answer 10

Very large stores to try to carry not only food and drug items but all goods and services

Question 11

Convenience stores

Answer 11

Convenience oriented variation of the conventional limited line food stores

Question 12

Automatic vending

Answer 12

Selling and delivering products through vending machines

Question 13

Door to door selling

Answer 13

Going directly to the consumers home

Question 14

What is corporate chain

Answer 14

A firm that owns and manages more than one store

Question 15

What is cooperative chains

Answer 15

Retailer sponsored groups, formed by independent retailers to run their own buying organizations

Question 16

What is voluntary chains

Answer 16

Wholesaler sponsored groups that work with independent retailers

Question 17

What is a franchise operation

Answer 17

A franchise or develops a good marketing strategy and the retail franchise holders carry out the strategy

Question 18

What is wholesaling

Answer 18

The activities of those persons or establishments that sell to retailers another merchants but do not sell in large amounts to final customers

Question 19

Manufacturer sales branches

Answer 19

Separate warehouse is that producers set up away from their factories

Question 20

Export agents

Answer 20

Manufactures agents who specialize in export trade

Question 21

Import agents

Answer 21

Manufactures agents who specialize in import trade

Question 22

Brokers

Answer 22

Agent wholesalers who specialize in bringing buyers and sellers together

Question 23

Export brokers

Answer 23

Brokers who specialize in bringing together buyers and sellers from different countries

Question 24

Import brokers

Answer 24

Same thing as expert brokers

Question 25

Selling agents

Answer 25

Agent wholesaler who take over the whole marketing job of producers

Question 26

Combination export manager

Answer 26

A blend of manufactures agent and selling agent

Handling the entire export function for several producers

Question 27

Auction companies

Answer 27

Agent wholesalers to provide a place for buyers and sellers can come together and complete a transaction