research methods: 2 Flashcards
what’s an independent groups design?
where different ppts are used in each condition
strengths of an independent groups design?
there’s no order effects because ppts only take part in 1 condition
limitations of independent groups design
researcher can’t control the effects of the ppt variables so there’s potential error because of individual differences
isn’t economical because more ppts are needed
(dealt with by random distribution to conditions)
what’s a repeated measures design?
where the same ppts are used in both conditions
strengths of repeated measures deign?
ppts variables won’t impact results
more economical as less ppts are used
limitations of repeated measures design
could lead to problems with order effects and ppts performing differently in each condition (dealt with counterbalencing)
may work out the aims and change their behaviour (dealt with a cover story)
what’s a matched pairs design?
where ppts are paired on key characteristics that will effect the results of an experiment e.g. memory, IQ
strengths of matches pairs design?
no order effects because they only do 1 condition
ppt variables are reduced
limitations of a matched pairs design?
difficult/time consuming to match ppts (dealt with by restricting the number of key variables to make it easier)
not possible to eliminate/control all ppt variables because individual differences are complex
what’s a lab experiment?
an experiment conducted in a special environment where variables are carefully controlled
strengths of a lab experiment?
high control over extraneous variables to establish a cause and effect relationship
results can be repeated
limitations of a lab experiment?
low in ecological validity as artificial environments don’t represent real life so we can’t generalise findings
demand characteristics could be a problem so behaviour may be unnatural
low in mundane realism
what’s a field experiment?
an experiment conducted in a natural environment but the IV is still manipulated
strengths of a field experiment?
high ecological validity because it’s in a natural setting and can be generalised
high mundane realism because the experiment reflects real life so behaviour is more authentic
limitations of a field experiment?
less control of EV’s
more difficult to establish cause and effect
difficult to replicate because there may be a different set of EV’s
ethical issues - may be an invasion of privacy if no concent