research methods - 5 Flashcards
what’s a structured interview
set of pre-determined questions asked in a fixed order face to face
strengths of structured interviews
easy to replicate
reduced differences between researchers so no subjectivity
weaknesses of structured interviews
not possible to ask follow up questions
sensitive issues unlikely to be discussed
whats an unstructured interview
discuss broader topics rather than specific questions
strengths of unstructured interviews
more flexible and allows researcher more insight
can build up rapport
weaknesses of unstructured interview
very difficult to analyse
risk if social desirability
what’s a likert scale
respondent indicates how much/little they agree with a statement on a scale ranging from strongly disagree to strongly agree
what’s a rating scale
respondents identify a value that represents their feelings about a particular topic
what’s a fixed choice option
respondents choose 1 or more items from a list that applies to them
how should you start an interview
with neutral questions to build rapport
what 3 things must a researcher consider when conducting an interview
jargon - must be aware of target audience
emotive language or leading questions - might get a biased response
double barrelled questions or double negatives - unsure how to respond, may agree with one part but disagree with the other
what’s a correlational study
method used to analyse data by illustrating the strength and direction of an association between 2 co-variables
what’s a positive correlation?
as one variable increases so does the other
what’s a negative correlation?
as on co-variable increases the other one decreases
what’s the difference between a correlation and an experiment
an experiment manipulates the IV to measure the effect on the DV meaning they can infer the IV caused the change in the DV
a correlational study has no manipulation of variables so cannot establish cause and effect
