Psychographics profiling 4cs

Question 1

Aspire

Answer 1

Young people who seek status and are concerned with their image and appearance

Question 2

Mainstreamer

Answer 2

Largest groups who seek security and favour value for money (Nintendo DS, kinder eggs)

Question 3

Resigned

Answer 3

Older people who are interested in the past and are quite traditional they seek to survive

Question 4

Strugglers

Answer 4

Low income group who seek to escape as they rely on alcohol, junk food and lottery ticket

Question 5

Reformers

Answer 5

Group of individuals who are socially aware of things have a good taste and are independent

Question 6

Explorers

Answer 6

Young group of students who seek to discover new things and are individuals who have a lot of energy

Question 7

Succeeders

Answer 7

Higher management who seek control, they are goal minded, organised and hard working
( holiday home, business investment)