Marketing environment

Question 1

What is meant by the micro environment?

Answer 1

immediate or close factors to the organizations, can control

Question 2

What is meant by macro-environment?

Answer 2

distant factors, no control

Question 3

What is meant by the marketing environment

Answer 3

actors and forces that are external and that affect the marketing managements ability to have successful transactions with target customers

Question 4

What are some factors that may affect the marketing objectives in the micro-environment

Answer 4

-Company
-Suppliers, their prices and quality of their products may
affect the companies sales
-Wholesalers and retailers, because if they withhold a large portion of the market then can increase sales of your product
-Distribution firms, their costs of storage may affect the products sale price, also their transportation costs.
-marketing services agencies, their service costs, their reputation
-customers
-competitors
-public, can affect the marketing objectives by the media, general public.

Question 5

What are some factors that may affect the marketing objectives in the macro-environment

Answer 5

• demographics( demographic changes in the products region can affect sales
• geographics
• economic environment
• natural environment
• technological environment
• political and legal environment
• social and cultural environment