Marketing Research Flashcards
1
Q
what is marketing research
A
systematic objective process of collecting information to aid marketing decisions
2
Q
Why can marketing research help the business
A
- can be used to facilitate marketing decisions
- reduces the uncertainty with making a decision
- its an art and a science
- doesnt ensure success of a marketing plan
3
Q
What is exploratory research
A
it is narrows down the problem, narrows down to find the companys issues
4
Q
What is descriptive research
A
describes the population of interest(who,what,when,where,how)
5
Q
What is causal research
A
main goal is to figure out the cause and effect relationship between 2 things. is prices goes up what will hppen to sales.
6
Q
What are the stages of marketing research
A
- Identify the problem (well defined problem sets out the data to be collected
- creating research design (plan to collect and analyze data)
- choice of research method (secondary data, primary data)
- selecting the sampling method (probability vs non-probability)
- collection of data(pre-test, main test)
- analyze the data
- Writing report and presentation of the data
- Follow up
