Social Influence

Question 1

Compliance

Answer 1

Individuals who go along with the group in order to gain their approval or avoid disapproval. (Attitude, beliefs and behavior not affected permanently).

Question 2

Internalisation

Answer 2

Occurs when an individual accepts influence because the content of the attitude or behavior proposed is consistent within their own value system.

Question 3

Identification

Answer 3

A form of influence where an individual adopts an attitude or behavior because they want to be associated with a particular person or group.

Question 4

Normative Social Influence

Answer 4

Is a form of influence whereby an individual conforms with the expectations of the majority in order to gain approval or to avoid social disapproval.

Question 5

Informational Social Influence

Answer 5

Is a form of influence, which is the result of a desire to be right - looking to others as a way of gaining evidence about reality.

Question 6

Conformity

Answer 6

Is a form of social influence that results from exposure to the majority position and leads to compliance with that position.

Question 7

Factors affecting conformity

Answer 7

Group size
Unanimity
Task difficulty

Question 8

Group size

Answer 8

Research has found that as the majority group size increases so does influence however, this is only up-to one point.

Question 9

Unanimity

Answer 9

When all the confederates gave the same incorrect response conformity was high at 33%. Asch then investigated how important this unanimity was by introducing confederates that would go against the majority and give the correct answer.

Question 10

Task difficulty

Answer 10

Research has found that conformity increases as a difficulty of the task increases and the correct answer becomes less obvious. This suggests that as individuals look to others for guidance on what the correct response is, informational social influence becomes the dominant force.