Memory

Question 1

The Multi-Store Model

Answer 1

The 3 stores make up the multi-store model. These are the sensory memory, the short term memory and the long term memory.

Question 2

Sensory Model

Answer 2

• Duration: ¼ to ½ second
• Capacity: all sensory experience (v. larger capacity)
• Encoding: sense specific (e.g. different stores for each sense)

Question 3

Short term Memory

Answer 3

• Duration: 0-18 seconds
• Capacity: 7 +/- 2 items
• Encoding: mainly auditory

Question 4

Long Term Memory

Answer 4

• Duration: Unlimited
• Capacity: Unlimited
• Encoding: Mainly Semantic (but can be visual and auditory)