Social Influence Flashcards
Conformity (Majority influence)
Definition
- Yielding to group pressure
Classic study of conformity was done by…
- Asch (1951)
Classic study of conformity
Aim
- To investigate to what extent people will conform to a majority opinion even when it appears obviously incorrect
Classic study of conformity
Procedure x8
- 50 american male college students
- Each was seated around a table as one of a group of 7 young men
- The other 7 were confederates
- Shown a pair of cards, one had a target line on it. The other had 3 lines of different lengths
- Participants had to say which of the 3 lines matched the target line
- Confederates were all told which wrong answer to say.
- Participant said their answer 2nd to last.
Classic study of conformity
Findings x3
- Average level of conformity was 32%
- 74% of confederates conformed at least once
- No participants conformed on every critical trial
Classic study of conformity
Interviews showed x3
- Some ppts who conformed said their perception must have been inaccurate
- Most ppts who conformed said they did not want to be in the minority in case of exclusion
- A small number of ppts who conformed said they really thought that they were giving the correct answer
Classic study of conformity
Conclusion
- Even when the correct answer is not at all ambiguous, the majority can have a huge influence on an individual.
Compliance
is when we publicly change our behaviour and opinions to those of the group but privately we do not accept the group’s behaviour and attitudes.
Identification
Is when we change our behaviour and opinions to that of the group both publicly and privately but only while we are a member of that group
Internalisation
Is a true change of private beliefs to match those of the group because we truly believe they are right. Our behaviour therefore adjusts according to these beliefs .
Explanations for conformity
Normative Social Influence
- This is where we conform to majority behaviour in order to be accepted and approved of by others
Explanations for conformity
Informational Social Influence
- This is where we conform to majority behaviour in order to behave in the correct way
Research that demonstrates the power of informational social influence
This was done by
Jenness
Research that demonstrates the power of informational social influence
Aim
- To investigate whether individual judgments of jelly beans in a jar was influenced by discussions in groups
Research that demonstrates the power of informational social influence
Procedure
- Participants made individual private estimates first, then discussed with others and made an estimate as a group. Finally, they made a second individual private estimate
Research that demonstrates the power of informational social influence
Findings
- Participants second private estimates tended to have moved towards their group estimates. This happened more for females than males
Research that demonstrates the power of informational social influence
Conclusion
- The findings shown were due to informational social influence due to it being in private, so wasn’t about fitting in.
Variables affecting conformity as investigated by Asch
x3
- Group size
- Unanimity
- Task difficulty
Group size
- Asch found 13% conformity with 2 confederates and 32% conformity with 3 confederates.
- After that adding more confederates it had no further effect
Unanimity
- Asch found that if one confederate went against the others and gave the correct answer then the conformity rate dropped 5.5%
Task difficulty
- Asch found that when the comparison lines were more similar to each other, participants were more likely to conform to the wrong answer.
evaluation of Asch’s research
Strengths
- Crutchfield eliminated face to face contact by placing ppts in booths and confirmed Asch’s findings, with levels of conformity increasing as tasks became more difficult
Evaluation of Asch’s research
Limitations x4
- Lacks ecological validity because the task is unlike any in real life and its artificial
- lacks population validity
- Lacks temporal validity
- Ethical issues
Mori and Arai
- All ppts wore sunglasses, one out of 4 wore a different pair which changed their perception of the line length. But they used male and female ppts who knew each other.
Zimbardo Study
Procedure x5
- 21 male student volunteers were paid to take part
- ppts were randomly assigned roles
- The prisoners were arrested without warning and had to follow normal procedure to make this as real life as possible
- Guards wore full uniform and sunglasses to stop eye contact
- planned to last 2 weeks but had to be stopped after 6 days.
Zimbardo Study
Findings x2
- Guards became authorative figures, gave punishments, had no sympathy and became sadistic
- Prisoners rebelled to the guards, only cared about themselves and not other prisoners