preservation and youtube in depth Flashcards
1
Q
Dorthea Salo’s Rule of 3, 2, 1
A
3 copies
2 different formats
1 copy (minimum) off-site
2
Q
Other Preservation Rules
A
- Use open source and/or well documented media formats
- Playback technologies may die before the data. You need to migrate to other formats
- Backing up is not enough. You need to audit/check the backed-up data
- HTML & CSS files are easier to preserve than advanced web applications
- Save both native format and export at highest quality possible
3
Q
Practices for working with adobe files
A
Keep files in their native formats for as long as possible
4
Q
It’s not just about technology
A
- Culture influences preservation choices
- 10% of all silent films are preserved
- 90% of all silent films lost
- Made before 1920
- Preservation of Twitter/tweets
5
Q
YouTube in 2017
A
Moving from user-generated content to channels and MCNs (multi-channel networks)
Interested in subscriptions more than views
Experimenting with YouTube Red paid subscriptions
6
Q
youtube content producers can earn money for their work by:
A
- Becoming a YouTube “partner” or signing w/ a MCN
- Pre-roll ads are algorithmically placed by YouTube and AdSense
- Creators typically receive $1-3 per 1000 impressions (CPM)
- Cost per thousand impressions (CPM)
7
Q
Big question: is it about the audience?
A
why do some videos attract audiences
Is it about the audience?
Spreadable media not viral
Or is it about the underlying media content itself?
