What are The Media? Flashcards
whats the media - mass media
methods and organisations used to communicate to large audiences
whats the media - traditional media
mass media communicating uniform messages in a one-way, non-interactive process to large mass homogeneous audiences
whats the media - traditional media is associated with?
traditional broadcasting
mass-circulation national newspapers
little consumer choice
whats the media - new media
interactive screen-based digital technology
integrating images, text, sound, technology for distribution & consumption of new digitised media content
whats the media - what does new media enable and include?
customised, individualised television viewing with a wide range of choices
user-generated media content
whats the media - social media
online means of communication used for social interaction among large groups of people where they create information and develop social networks
whats the media - how do stories go viral?
through social media
reaches millions of people in a short time
whats the media - what do people spend lots of time on?
social media more than any other internet-related activity