MOOC What is Creativity and How can it be Enhanced? Flashcards
Creativity definition
Production of novel and useful ideas
Novelty definition
Creating original and distinctive ideas
Usefulness definition
Being able to commercialise or implement the idea
Both novelty and usefulness must be perceived by consumers
Divergent thinking
Process or method used to generate multiple related ideas on a given topic or solutions to a problems
Break existing paradigms and forge new connections
Three measure for divergent thinking
- Fluency - number of ideas per time
- Originality - degree of newness
- Flexibility - variety of ideas
Convergent thinking
Combines and categorises ideas so that the best idea can be selected
What makes people creative?
- Expertise
- Creative thinking skills
- Motivation
Expertise
Having too little expertise worse than too much. Better to have more
Intellectual technical procedural knowledge
Motivation
Intrinsic more effective than extrinsic. You are more likely to overcome obstacles if they arise
Key to creativity: Fail repeatedly before you can succeed
Creative thinking skills
How flexibly and imaginatively approach problems
Three tools to enhance creativity
- Left right brain alteration - see problems from both logical and creative way
- SCAMPER
- Design thinking
SCAMPER + useful
Substitute Combine Adapt Magnify, modify, minify Put in other use Eliminate Reverse Re-arrange Useful for two reasons: 1. Forces to explicitly ask questions that would normally not be considered 2. Complete overview of possibilities of certain product
Design thinking
- Empathise - learn about audience
- Define - POV based on needs
- Ideate - SCAMPER or left right alteration
- Prototype - build representation
- Test - with original user group
Groups best at idea generation…
Don’t communicate or share ideas with each other
Why brainstorming is not productive?
Production blocking - too many ideas to evaluate and share
Evaluation apprehension - not wanting to be negatively evaluated
