Lecture 1

Question 1

Criteria for determining if idea is radical

Answer 1

Whether new technology is involved
Whether new product or service category is created
Whether patents were filed and cited

Question 2

Functional structure

Answer 2

Useful as responsibility and authority are aligned and all the expertise used by function.
Problems with coordination as not project oriented

Question 3

Lightweight team

Answer 3

Coordination to accomplish projects and communication better.
Problems: weak project leader and limited focus of team members

Question 4

Heavyweight team

Answer 4

Strong project focus, ownership and commitment

Problems: general problem solving, functions divided, risk of over-commitment

Question 5

Autonomous team

Answer 5

Focused, takes ownership and innovative

Problems: Hard to move back into main org. autonomous team better for architectural innovation

Question 6

4 reasons why people might not adopt innovation

Answer 6

1. Risk aversion
2. Endowment effect
3. Status quo bias
4. All can mean innovations are not adopted

Question 7

What makes a person creative?

Answer 7

Expertise
Motivation
Creative-thinking skills

Question 8

Creative-thinking skills

Answer 8

Break cognitive sets and performance scripts
Use wide categories - flexible thinking in several domains
Break perceptual sets
Keep response options open as long as possible

Question 9

Tools to enhance creativity

Answer 9

Left-right brain alteration
SCAMPER
Design thinking - generating ideas for products and services by focusing on customer + understanding fully
5W’s, 1H - who why what when where how
Attribute association - question all attributes of product

Question 10

Hurdles to team idea development

Answer 10

No slack time
Not anonymous
Experts are involved
Competitive process
Constraining platform

Question 11

Innovation strategy

Answer 11

External oriented gameplay of how to generate, capture and deliver value. Where to invest resources, protect innovations and which org. structures to employ?

Question 12

Disruptive innovation

Answer 12

New product or service with a different set of performance attributes that can underperform on attributes that mainstream customers value
Performance in traditional criteria tends to be lower, but still may be satisfactory for new market

Question 13

Responses to disruptive innovation

Answer 13

Ignore
Focus on and invest in traditional business
Attack back
Adopt the innovation by playing both games
Embrace disruption completely, scale it up

Question 14

Ecosystem partners

Answer 14

Green - good, mutual benefit
Yellow - partially aligned, term sheets
Red - lack everything: alignment, incentives, plan and agreement

Question 15

Sequential process model

Answer 15

Pros:
Control, clear communication
Cons:
Iterations in later phases under uncertainty

Question 16

Parallel process model

Answer 16

Pros:
Speed, integration of functions
Cons:
Cost of communication, conflict, rework especially for radical projects

Question 17

Iterative process model

Answer 17

Pros:
Fast uncertainty reduction
Cons:
Not for complex projects