Chapter 7 (Weiten) Flashcards
From concept chart and class notes
Encoding
Getting information into the memory; forming a memory code
Attention
Entails a selective focus on certain input, enhances encoding
Divided attention
Undermines encoding and can have a negative effect on the performance of other tasks
Levels-of-process theory
Proposes that deeper levels of processing result in more durable memory codes
Elaboration
Involves linking a stimulus to other information, can enrich encoding
Dual-coding theory
According to this theory, visual imagery may facilitate memory by providing two memory codes rather than just one
How does motivation affect memory?
Increasing the motivation to remember at the time of encoding can enhance memory
Automatic encoding
Process of memory where information is taken in and encoded without conscious, deliberate effort; also known as incidental learning or implicit memory; usually means that something is repeated over and over again
What three processes does memory depend on?
1) Encoding
2) Storage
3) Retrieval
Effortful encoding
Process of memory where you are trying to intentionally get something into the memory system that is not automatically getting there
What are four methods of effortful encoding?
1) Repetition
2) Elaboration
3) Imagery
4) Mnemonics
Sensory memory
Allows individuals to retain impressions of sensory information after the original stimulus has ceased; preserves information in its original form for a very brief time
How long does it take for memory traces in sensory store to appear to decay?
About one-quarter of a second
What is a visual memory trace in the sensory store called?
Icon
What is a auditory memory trace in the sensory store called?
Echo
What is an example of a visual memory trace in the sensory store?
When you look away from something but can still see the image cast on your retina
What is an example of a auditory memory trace in the sensory store?
When you are not paying attention to the conversation you are having but then you hear their inflection change into a question. Then, in that brief moment, you are able to replay the question
Short-term memory
Unsatisfactory operational definition: holds a few items for a brief period of time; a more complex model of STM is called working memory
How long can information be stored in short-term memory?
10 to 30 seconds
What is the capacity of short-term memory?
Has long been believed to be seven items plus or minus two however, a more recent estimate that that the capacity is four items plus or minus one is becoming increasingly influential
Working memory
A more complex model of STM; modular system for temporary storage and manipulation
of information; Baddeley’s model accounts for evidence that shortterm
memory handles a greater variety of functions and depends on more complicated processes than previously thought
Working memory capacity (WMC)
One’s ability to hold and manipulate information in conscious attention
Long-term memory
An unlimited capacity store that can hold information
over lengthy periods of time
Conceptual hierarchy
A multilevel classification system based on common properties among items