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Services Marketing > Managing the Physicall Process and Blueprinting > Flashcards

Managing the Physicall Process and Blueprinting Flashcards

Services Marketing (8 decks)

Customer Satisfaction, Service Quality & Service Standards (Chs. 11,12)

Service Failure and Recovery (Ch. 13)

Customer Loyalty and Retention

: Integrated Marketing Communication (Ch. 7) and digital marketing

Customer Experience Perspective

Managing the Physicall Process and Blueprinting

Concepts and Theories

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