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Services Marketing
> Concepts and Theories > Flashcards
Concepts and Theories Flashcards
Services Marketing
(8 decks)
Customer Satisfaction, Service Quality & Service Standards (Chs. 11,12)
Service Failure and Recovery (Ch. 13)
Customer Loyalty and Retention
: Integrated Marketing Communication (Ch. 7) and digital marketing
Customer Experience Perspective
Managing the Physicall Process and Blueprinting
Pricing
Concepts and Theories
