6.Marketing Flashcards by Laila Auerochs

Q

Unterscheidung

A

differentiation

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Q

gründliche/ausführliche Recherche

A

in-depth questioning/research

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Q

Auskunftsgebender

A

respondent

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Q

blinde Probe

A

blind-tasting

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Q

Testgruppe

A

focus group

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Q

Marketingmix

A

marketing mix

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Q

Zielmarkt

A

target market

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Q

Marketingstrategie

A

marketing strategy

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Q

Marktsegmentierung

A

market segmentation

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Q

undifferenzierte Annäherung

A

undifferentiated approach

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Q

konzentrierte Marktsegmentierungsannäherung

A

concentrated market segmentation approach

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Q

differenzierte Marktsegmentierungsannäherung

A

differentiated market segmentation approach

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Q

Führungskostenstrategie

A

cost leadership strategy

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Q

quantitative Recherche

A

quantitative research

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Q

Geschlecht

A

gender

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Q

Beruf

A

occupation

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Q

demographisch

A

demographic

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Q

Öffentlichkeitsarbeit

A

public relations

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Q

Direktverkauf durch Vertreter

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A

personal selling

Q

Ziele erreichen

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A

to achieve goals

Q

Gewinne maximieren

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A

to maximize profits

Q

Produkte vertreiben

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A

to distribute products

Q

Informationen zur Verfügung stellen

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A

to provide Information

Q

Geschwätz im Internet überwachen/kontrollieren

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A

to monitor chatter on the internet

den Einfluss einer Werbekampagne beurteilen/einschätzen

to gauge/measure the impact of an advertising campaign

"Blind-Tasters" zusammenstellen

to convene a focus group

eine Strategie verfolgen

to pursue a strategy

zurück zum Anfang gehen (Zeichenbrett)

to go back to the drawing board

eine Produktlinie erweitern

to expand a product line

einen Wettbewerbsvorteil erlangen

to gain a competitive advantage

eine Umfrage durchführen

to carry out surveys/research

Vergünstigungen/Rabatte anbieten

to offer incentives/rebates

ausschließen

to exclude

profitieren

to profit from/by

konkurrieren

to compete

wahrnehmen/erkennen

to perceive

ausdehnen/erweitern

to expand

exklusiv, ausgeschlossen

exclusive

profitabel, lohnend

profitable

konkurrenzfähig

competitive

wahrnehmend

perceptive

erweiternd

expansive

Exklusivität

exclusivity

Profit

profit (profitability)

Wahrnehmung

perception

Expansion, Ausdehnung, Erweiterung

expansion