7 Cloud Labor Services Flashcards

1
Q

Describe how crowdsourcing was used to help with the missed aeroplane MH370

A
  • Large sets of satellite pictures were cut in small tiles

- “workers” had to mark suspicious objects

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2
Q

mark cloud labour services in a “service” Venn diagram

A

cloud labour services < cloud services < IT services

cloud labour services < Web service < Digital services

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3
Q

why are cloud labour services growing strongly?

A

big demand for scalable provisioning and de-provisioning of resources/ labour

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4
Q

how does the Amazon cloud labour platform work?

For workers and for enterprises

A

A client (enterprise, …)

  • precisely defines a task
  • perhaps provides data to work on
  • sets qualification for the workers
  • sets a reward
  • sets a time window

Workers
- choose preferred tasks
-

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5
Q

Name four activities CLSs are likely to be used for

A

Data Research
User sentiment detection
Revise content
Create Content

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6
Q

Name some advantages of CLS (enterprise/ client point of view)

A
fast results
cheap labour 
no permanent employment needed
more time to focus on own core skills
easily scalable
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7
Q

position CLS in a Venn diagram of other concepts

A

see p.13

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8
Q

describe shortly three concepts linked to cloud labour and name an example for it

A

Crowd Creativity: talent pool to design and develop all sorts of art and other media content
-> 99designs

Distributed Knowledge: development/ provision of knowledge and information through a pool of contributors
-> Wikipedia

Open innovation: use of sources, ideas,… created outside of the entity or group
-> innocentive

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9
Q

Describe the differences of programmatically and manually managed cloud labour
+ give a company example for each
+ give a task example for each

A

Manual cloud labour:

  • more of an online marketplace for hiring and managing virtual workforce
  • often tasks are more sophisticated and and creative
  • task example: design a brand logo
  • > upWork

programmatical cloud labour:

  • delivers human intelligence, perception, or action to customers
  • easily scalable
  • task example: translate a product description
  • > Amazon mechanical Turk
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10
Q

create a tree diagram showing the relationship of crowdsourcing and cloud labour services

A

Crowdsourcing

Cloud labour Crowdsourcing over
a platform or without a platform

programmatically - manually

see p.16

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11
Q

Name the equivalents for SaaS, IaaS, PaaS in the cloud labour universe

A

SaaS - Labour solution as a Service
IaaS - Workforce as a Service
PaaS - Labour platform as a Service

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12
Q

Name 3 main categories where challenges can appear when applying cloud labour services

A

Application
Plattform
Workforce

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13
Q

What challenges can appear with the application of CLSs?

A

Application:

  • Identification of relevant tasks
  • Workflows and task granularity
  • Privacy, copyright and compliance (how to make sure, workers don’t break the law by for example copying a text or logo from someone else)
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14
Q

What challenges can appear with a CLS platform

A

Platform:

  • finding the right service model
  • Worker to task matching
  • Crowd management
  • Quality management !!!
  • Technical infrastructure and standards
  • Interfaces and usability (can clients easily find the right workers they need?)
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15
Q

What challenges can appear with the workforce of CLSs?

A

Workforce:

  • how to create motivation & incentives
  • how to ensure the education of the workforce
  • how to get proper feedback (from both sides)
  • what kind of work model (fixed hours, free time management)
  • ensuring working standards -> no exploitation of workers
  • is taxation done right?
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16
Q

How is Quality ensured in a CLS? (short)

A

By the crowd

-> multiple runs of checks

17
Q

Describe shortly 4 different QM patterns in CLS

A
  • validation from multiple people + feedback to the creator (VALIDATION)
  • crowd votes (VOTING)
  • voting from multiple people + edited result has to be validated again (ITERATION)
  • multiple people create something/ solve the task + through a vote, the best one gets elected (COMPARISON)
18
Q

Name 4 characteristics a CLS task can have and it’s two possible forms

A

Determinacy of task results:

  • deterministic
  • un- deterministic

Validation effort

  • low
  • high

Granularity: Can the task be divided into smaller tasks?

  • coarse-grained
  • fine-grained

Difficulty
- easy
.-hard

19
Q

Describe a heuristic to determine which QM pattern to choose using the characteristics of CLS tasks

A

Start
check Granularity - fine -> Iteration
- coarse

  • > check Difficulty - difficult -> Comparison
  • easy
  • > check Validation effort - low -> Validation
  • high
  • > check Determinacy - deterministic -> Voting
  • non-deterministic -> Comparison
20
Q

Give pro and con arguments for CLS from a social point of view

A

pro:
- new opportunities for remote work
- flexibility for workers
- productivity boost for enterprises

cons:
- exploitation of worker:
> low salaries/ no regulation like a minimum wage
> no max working hours regulation
- society of freelancers?
> what about pension scheme
> health insurance
- how to ensure work standards
- how is taxation regulated