7 Core Principles of Branding Strategy Lesson 2

Question 1

Purpose

Answer 1

A strong reason why your brand exists beyond profit.
Builds meaning and direction.

Question 2

Consistency

Answer 2

Keeping a uniform brand voice, look, and message across all platforms.
Builds trust and recognition.

Question 3

Employee Involvement

Answer 3

Employees must live and represent the brand values.
Creates a strong internal brand culture.

Question 4

Loyalty

Answer 4

Employees must live and represent the brand values.
Creates a strong internal brand culture.

Question 5

Competent Brand Awareness

Answer 5

Make your brand known and clearly understood.
Helps people recognize and choose your brand.

Question 6

Emotional Connection

Answer 6

Use emotions to build deeper bonds with your audience.
Increases brand love and loyalty.

Question 7

Flexibility

Answer 7

Adapt to trends while staying true to your core identity. Keeps the brand fresh and relevant.