Chp 9 & 13

Question 1

What are the 4 elements to Sticky Social Media

Answer 1

Storytelling, Social Community, Influencers, Sharables

Question 2

What is the storytelling element?

Answer 2

Tap into emotional tell a story that helps consumers understand and care about the idea behind it

Question 3

What is the Social Currency element?

Answer 3

How we look to others matters. Create stories that are remarkable and unusual.

Question 4

What is the Influencers element?

Answer 4

Maximize people “in-the-know” who have an impact on others

Question 5

What is the Sharable element?

Answer 5

Producer content that is so extraordinary people willingly shares it with others. Make it easy to share by including sharable buttons.

Question 6

What are the components of an Ideal Online Media Center?

Answer 6

Press Releases
Multi-Media
Company background/statements
Leadership team
Products
FAQ
Speakers or interview topics

Question 7

What makes a good first impression?

Answer 7

Accessible
Easy to share
Easy to find

Question 8

What should be included in a Modern Press Release

Answer 8

Contact Info
Intro paragraph
Supporting Paragraphs 
Anchor text links
Facts and stats
Multimedia

Question 9

How do you reach your publics directly?

Answer 9

• Simultaneously publish your news release to your website
• Hyperlinks to your news releases
• Focus on keywords your public uses, easy to find
• Include appropriate social media tags