Chp 7 & 8 Multi-Media

Question 1

What are 5 reasons to use photos in social media campaigns?

Answer 1

• People are visual beings
• Share photo streams
• Tag it
• Creative Commons
• Chat, chat, chat

Question 2

What are Creative Commons?

Answer 2

• Tools to give everyone (individuals to large companies) a standardized way to keep their copyright while allowing certain uses of their work
  o “Some right reserved” approach to copyright
  o Makes their creative, educational, and scientific content instantly more compatible with the full potential of the internet

Question 3

What are the four types of CC Licenses?

Answer 3

• Attribution (BY)
• Non-commercial (NC)
• No-Derivatives (ND)
• Share-Alike (SA)

Question 4

Attribution (BY)

Answer 4

o It can be copied, modified, distributed, displayed and performed but the copyright owner must be given credit

Question 5

Non-commerical (NC)

Answer 5

o It can be copied, modified distributed and displayed but no profit can be made from it

Question 6

No-Derivatives (ND)

Answer 6

o It can be copied, distributed, displayed and performed but cannot be modified

Question 7

Share-Alike (SA)

Answer 7

o It can be modified and distributed but must be covered by an identical license.