Lecture 1

Question 1

Supply chain

Answer 1

A supply chain is a system of organizations, people, technology, activities, information and resources involved in moving a product or service from supplier to customer.

Question 2

SCM

Answer 2

SCM encompasses the planning and management of all activities involved in sourcing, procurement, production, and logistics management. Coordination and collaboration with channel partners.

Question 3

Value chain

Answer 3

A value chain is a business model that describes the full range of activities needed to create a product or service

Question 4

Porter’s Value Chain

Answer 4

Primary activities

• Inbound
• Operations
• Outbound logistics
• Sales/ Marketing
• Service

Supportive activities

• Procurement
• Technology
• HR

Question 5

SCOR model

Answer 5

A standard diagnostic tool for from supply chain management.

Plan, Source, Make, Delivery, Return.

Levels:

1) Scope (Strategies)
2) Configuration (Planning models)
3) Activity (Specific tasks)
4) Workflow (job details, the workflow of the activities)
5) Transaction ( Transactions to perform a job)

Question 6

What SCM should help for…

Answer 6

1. Cost reduction.
2. Increase in the service level.
3. Optimization logistics quality.

Question 7

The Boston Consulting group’s product portfolio matrix (BCG matrix)

Answer 7

The Boston Consulting group’s product portfolio matrix (BCG matrix) is designed to help with

• Long-term strategic planning
• Defining growth opportunities
• Potential

1. Question marks: Products in high growth markets with low market share.(Fanta) (Intoduction)
2. Stars: Products in high growth markets with high market share. ( water Kinley) (Growth)
3. Cash cows: Products in low growth markets with a high market share (Coca-Cola) (Maturity)
4. Dogs: These are products with low growth or market share. (Diet coke) (Decline)