Lecture 12

Question 1

Ferrazzi model

Answer 1

This model is about changes in the organizational culture:

• Nothing happens without readiness to change
• Replace old habits with new ones
• Gather people with similar problems together
• Demonstrate and celebrate incremental changes

Question 2

Kotter Model

Answer 2

Creating a climate for change

• Create urgency
• Form a powerful coalition
• Create a vision for change

Engaging the whole organization

• Communicate the vision
• Empower Others to Act
• Create Short-Term wins

Implementing and sustaining change

• Consolidate Improvements
• Institutionalize the New Approaches

Question 3

K. Lewin‘s model of the organizational change process

Answer 3

Unfreezing

• Preparation for change.
• Understanding the necessity of change
• Moving out from the comfort zone
• Analysis of the field strength

Change

• Implementation of organizational change
• Change as a transition process

Freezing

• Acceptance of changes
• Stabilization
• Making a new standard

Question 4

Differences and similarities of Kotter and Lewin model

Answer 4

Similarities:

• Describe the phases through which the change occurs in organizations.
• Focus on the application of the knowledge of behavioral science
• Involve the members of the organization in the process of change

Differences:

• The model change of Lewin focuses on the overall process of planned change and very simplistic and mechanistic.
• Kotter on specific organizational development activities. His model is more involved and specified.