Key Terms

Question 1

Define ‘Conformity’.

Answer 1

A change in a person’s behaviour/opinion as a result of pressure from a person/group

Question 2

Define ‘Internalisation’.

Answer 2

Deep conformity.
Individual takes on majority view; accepts it as correct.
Leads to long-lasting, permanent change in behaviour, even in absence of group.

Question 3

Define ‘Identification’.

Answer 3

Moderate conformity.
Individual copies the group’s behaviour as he values the group and wants to be a part of it.
Individual doesn’t agree with everything the group believes.

Question 4

Define ‘Compliance’.

Answer 4

Superficial, temporary conformity.
Individual publicly agrees with group, but privately disagrees.
Change in behaviour only lasts in presence of group.

Question 5

Define ‘Informational Social Influence’.

Answer 5

Bob agrees with group as Bob believes group is correct.
Bob agrees bc he wants to be correct as well.
Can lead to internalisation.

Question 6

Define ‘Normative Social Influence’.

Answer 6

Bob agrees with group view bc Bob wants to be accepted and gain social approval.
Can lead to compliance.