Positioning Strategies (4)

Question 1

What is the value of being first?

Answer 1

When anyone or anything is first in some significant accomplishment or capability, the feat is usually accompanied by some amount of free publicity and much higher levels of consumer awareness.

Question 2

Is being first a powerful positioning strategy?

Answer 2

yes

Question 3

Products that consumers recognize as the _____ to provide some functionality or deliver a key benefit enjoy _____ recognition and status

Answer 3

first, enjoy

Question 4

The strategy for a product that is a “follower” — meaning other products preceded it to market — is to find a way of being ____ in something.

Answer 4

first

Question 5

Usually, there is some, unoccupied ____ in which a product can claim first status. Examples help illustrate how this works.

Answer 5

niche

Question 6

While there are already many “firsts” in product marketing, there is ample room for followers to find an unoccupied _____ for a product. The only limit is on the _____ of the marketing team.

Answer 6

niche, creativity