The Marketing Environment (15)

Question 1

The marketing environment includes all of the…

Answer 1

forces that affect a company’s ability to do business.

Question 2

The marketing environment includes all of the ______ that affect a company’s ability to do business.

Answer 2

forces

Question 3

What includes all of the forces that affect a company’s ability to do business?

Answer 3

the marketing environment

Question 4

What are the two categories of environments that affect a company and its business strategies?

Answer 4

the immediate environment and the external environment.

Question 5

What is does the immediate environment include?

Answer 5

The immediate environment includes players (such as companies, people, groups, or organizations) that can directly influence a company’s ability to market successfully.

Question 6

Another name for the immediate environment is…

Answer 6

microenvironment

Question 7

What are players in the immediate environment?

Answer 7

companies, people, groups or organizations that can directly influence a company’s ability to market successfully

Question 8

The immediate environment includes players (such as companies, people, groups, or organizations) that can _______ influence a company’s ability to market successfully.

Answer 8

directly

Question 9

The external environment includes…

Answer 9

the uncontrollable forces that affect the company and all actors in the immediate environment

Question 10

Can the forces in the external environment be controlled?

Answer 10

No, they are uncontrollable

Question 11

The forces in the external environment affect…

Answer 11

the company and all of the actor in the immediate environment

Question 12

The forces in the external environment affect establish….

Answer 12

the surrounding context in which business is conducted.

Question 13

The forces in the external environment establish the surrounding _____ in which business is conducted.

Answer 13

context

Question 14

What are the forces in the external environment?

Answer 14

political, economic, social, technological, legal, and environmental forces.

Question 15

Another name for the external environment is…

Answer 15

the macroenvironment

Question 16

Do the forces in the macroenvironment affect the forces in the immediate environment?

Answer 16

Yes

Question 17

What are the functions of intermediaries?

Answer 17

Intermediaries help get the product to customers and can help fulfill functions such as sales and distribution.

Question 18

Intermediaries help get the ______ to customers

Answer 18

product

Question 19

Name some types of intermediaries…

Answer 19

several types of intermediaries are wholesalers, retailers, agents, brokers, and dealers

Question 20

Can conflict occur between intermediaries?

Answer 20

Yes

While conflict can occur with and between intermediaries, it’s important to take time to find intermediary partners that are a good fit for a company.

Question 21

Employees affect everything from product ____ to customer _____.

Answer 21

sales, service

Question 22

What do employees affect?

Answer 22

everything from product sales to customer service

Question 23

Who are shareholders?

Answer 23

Shareholders are investors in a company and have a stake and even influence in the decisions that are made.

Question 24

Shareholders are _______ in a company.

Answer 24

investors

Question 25

Shareholders have a ______ and even influence in the decisions that are made

Answer 25

stake

Question 26

Why are shareholders important immediate environment forces?

Answer 26

They have a stake and sometimes an influence on decisions made

Question 27

For many marketers, part of a their job is to communicate how well a product or company is doing to the __________.

Answer 27

shareholders

Question 28

Which force/actor in the immediate environment is the main focus of marketers?

Answer 28

Customers

Question 29

What do customers influence?

Answer 29

the purchases of other customers in the market

Question 30

How do customers influence the purchases of other customers in the market?

Answer 30

By word of mouth

Question 31

The _____ and _______ of the customer are the very starting point for marketing.

Answer 31

wants, needs

Question 32

What are the starting points for a marketer?

Answer 32

the wants and needs of a customer

Question 33

The actions of competitors can ______ a marketer’s strategy.

Answer 33

shape

Question 34

How can the actions of competitors shape an immediate environment?

Answer 34

Powerful competitors in a market can even set the price of a particular product or service. They can also validate your product ideas, help educate a target market, and drive product innovation.

Question 35

Powerful competitors in a market can set the_____ of a particular product or service.

Answer 35

price

Question 36

Powerful competitors in a market can ______ your product ideas, help ______ a target market, and ______ product innovation.

Answer 36

validate, educate, drive

Question 37

If suppliers increase prices, then the marketer must decide whether or not to ______ prices as well to maintain a certain profit margin.

Answer 37

increase

Question 38

If a supplier increases prices, then the marketer must decide….

Answer 38

whether or not to crease prices as well to maintain a certain profit margin.

Question 39

Why must a marketer make sure that suppliers maintain a certain quality level?

Answer 39

If the supplier produces sub-par products, then that affects customer satisfaction and brand

Question 40

The marketer must also make sure that suppliers maintain a certain _____ level.

Answer 40

quality

Question 41

The marketer must also make sure that suppliers maintain a certain….

Answer 41

quality level