10.2 The scope of strategic choice

Question 1

Strategic choice is limited by our own preconceived notions or cognitive b______ which reduce the number of option available to us.

Answer 1

biases

Question 2

Johnson (2017) suggests three predominant areas of strategic choice that an organisation must consider. What are these?

Answer 2

Business strategy
Strategic direction
Strategy methods

Question 3

Business strategy determines how an organisation has positioned itself in relation to its c___________

Answer 3

competitors

Question 4

Strategic direction determines the products, industries and m______ sectors that the organisation intends to operate within.

Answer 4

market

Question 5

Strategy methods determine whether the organisation is acting isolation or seeking some form of strategic alliance with one or more different aligned o________________.

Answer 5

organisations

Question 6

The concept of emergent strategy tells us that unless we deliberately choose to take a different strategy the emergence of e_____ f_____ will force us to reconsider and adapt our original strategy.

Answer 6

emergent forces