Explanations For Comformity

Question 1

What are the two explanations for conformity?

Answer 1

• Normative Social Influence (NSI).

- Informational Social Influence (ISI).

Question 2

What is normative social influence?

Answer 2

This is where an individual conforms to be accepted or gain approval from other members of a group.

Question 3

What type of conformity is normative social influence similar to?

Answer 3

Compliance.

Question 4

What does an individual desire in normative social influence?

Answer 4

Desires to be liked.

Question 5

What does normative social influence refer to the fear of?

Answer 5

The fear of rejection.

Question 6

Is normative social influence a permanent or temporary change in our behaviour?

Answer 6

Temporary.

Question 7

What are the three evaluation points for normative social influence?

Answer 7

+ Asch’s conformity research.
+ Asch’s research (participants wrote answers down).
- Struggles to explain individual differences.

Question 8

What is informational social influence?

Answer 8

This is where an individual conforms as a result of being unsure of what to do in a situation so they look to others with seemingly more information.

Question 9

What type of conformity is informational social influence similar to?

Answer 9

Internalisation.

Question 10

What does an individual desire in informational social influence?

Answer 10

Desires to be right.

Question 11

Is informational social influence a permanent or temporary change?

Answer 11

Permanent.

Question 12

What are the 4 evaluation points for informational social influence?

Answer 12

+ Asch’s variations (task difficulty).
- Low ecological validity.
+ Lucas et al (2006 - mathematical problems).
- ISI and NSI may not be clearly separate.