9. Marketing

Question 1

brand awarenessk, recognition def ang

Answer 1

prepoznavnost blagovne znamke
to what extent people know about and recognize a particular
product

Question 2

repeat business def ang

Answer 2

ponoviti nakup, stalne stranke
the fact that a customer returns to buy more products or services
from the same company

Question 3

marketing mix def ang

Answer 3

trženjski splet
the combination of the features of a product, its price, the way it is
advertised and where it is sold, each of which a company can adjust to persuade
people to buy the product

Question 4

marketer def ang

Answer 4

tržnik
a specialist in marketing

Question 5

branding def ang

Answer 5

trženje blagovne znamke?
the activity of giving a particular name and image to goods and services so that people will be attracted to them and want to buy them

Question 6

point of sale (POS) def ang

Answer 6

prodajno mesto
the place where a product is sold

Question 7

focus group def ang

Answer 7

fokusna skupina
a small group of people who are asked to discuss and give their
opinions about a particular subject

Question 8

to position def ang

Answer 8

postaviti, dati na položaj
to put somebody/something in a particular position; to place

Question 9

niche def ang

Answer 9

niša?
a specialized segment of the market for a particular kind of product or service

Question 10

upmarket def ang

Answer 10

drag, luksuzen
designed for or used by people who belong to a high social class or have a lot of money // synonym: upscale (AmE); antonym: downmarket

Question 11

outlet def ang

Answer 11

outlet
1. A shop that sells goods made by a particular company or of a particular
type 2. A shop that sells goods of a particular make at reduced prices

Question 12

jingle def ang

Answer 12

glasbeni vložek
a short song or tune used in advertising and for other commercial uses

Question 13

household brand def ang

Answer 13

poznana znamka
a brand that has become very well known

Question 14

market leader def ang

Answer 14

tržni vodnja
a brand, product or firm with the largest market share

Question 15

augmented reality def ang

Answer 15

razširjena/obogatena resničnost
a technology that superimposes a computer-generated image
on a user’s view of the real world, thus providing a composite view

Question 16

stimulus

Answer 16

dražljaj ali
spodbuda

Question 17

celebrity endorsement def ang

Answer 17

oglaševanje izdelka s slavnimi
when a famous person reccomends a particular product in an advertisment

Question 18

to feature def ang

Answer 18

imeti?
to have as an important actor or participant

Question 19

copy def ang

Answer 19

besedilo oglasa
the text of an advertisement

Question 20

subliminal def ang

Answer 20

podzavestno
affecting your mind even though you are not aware of it

Question 21

neuromarketing def ang

Answer 21

nevro trženje
the process of researching the brain patterns of consumers to
reveal their responses to particular advertisements and products before developing
new advertising campaigns and branding techniques

Question 22

word-of-mouth def ang

Answer 22

od ust do ust
the process of people telling each other about something

Question 23

4P (marketing mix)

Answer 23

product, price, place, packaging

Question 24

7P (extended marketing mix)

Answer 24

4p+processes, people, physical evidence

Question 25

4C

Answer 25

customers' needs and wants, cost, convenience, communication

Question 26

types of markets

Answer 26

upmarket, middle market, down market

Question 27

targeting def ang

Answer 27

ciljno usmerjanje a strategy that breaks a large market into smaller segments to concentrate on a specific group of customers

Question 28

positioning (marketing) def ang

Answer 28

pozicioniranje a process of establishing the image or identity of a brand or product so that consumers perceive it in a certain way

Question 29

marketing research def ang

Answer 29

tržno raziskovanje identification of a specific market, its size and other characteristics

Question 30

consumer profile def ang

Answer 30

profil potrošnika? a description of customers based on the characteristics they have in common

Question 31

purchasing/buying behaviour

Answer 31

nakupno vedenje

Question 32

brand loyalty def ang

Answer 32

zvestoba blagovni znamki faithfulness of consumers to a particular brand

Question 33

lucrative

Answer 33

dobičkonosno

Question 34

trademark

Answer 34

znamka (legalna zaščita)

Question 35

slogan, catchphrase

Answer 35

slogan

Question 36

logo, symbol

Answer 36

logotip

Question 37

supreme

Answer 37

very high (quality)

Question 38

scarcity

Answer 38

pomanjkanje

Question 39

reciprocation

Answer 39

vzajemnost

Question 40

own-label

Answer 40

lastna blagovna znamka a brand of a merchandise sold by one retailer often at a lower price npr. spar budget, hofer, lidl

Question 41

snob-appeal def ang

Answer 41

a quality that makes something attractive to people who are snobs, who think they are better than other people

Question 42

me-tooism def ang

Answer 42

the practice of imitating others

Question 43

brand stretching def ang

Answer 43

a company uses the same trademark with the new unrelated products

Question 44

counterfeit

Answer 44

ponaredek

Question 45

trendsetter def ang

Answer 45

določevalec trendov a person who leads the trends in fashion or ideas

Question 46

consumerism def ang

Answer 46

potrošništvo socio-economic trend that encourages constant acquisition of goods

Question 47

billboard, hoarding def ang

Answer 47

reklamni pano a large outdoor board for displaying advertisments

Question 48

customer def ang

Answer 48

kupec a person who buys goods or services from a seller

Question 49

consumer def ang

Answer 49

porabnik a person who uses goods or services

Question 50

BOGOF

Answer 50

buy one get one free

Question 51

lookalike product def ang

Answer 51

podoben izdelek products that mimic or call to mind a well-known product

Question 52

competitive edge sinonim

Answer 52

konkurenčna prednost advantage