Minority influence, Moscovici et al study Flashcards

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1
Q

meaning of minority influence

A

where one person or a small group of people influence the beliefs and behaviours of other people

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2
Q

snowball effect definition

A
  • over time, The number of people switching from the majority position to a minority position increases as they have been ‘converted’
  • the more this happens, the faster the rate of conversion
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3
Q

consistency

A

they way in which minority influence is more likely to occur if the minority members share the same belief and retain it over time
LINKS TO SOCIAL PRESSURE FOR AO2

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4
Q

the two types of consistency are?

A

1) Synchronic- where the minority all say the same thing

2) Diachronic- where the minority all say the same thing over a longer period of TIME

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5
Q

commitment

A
  • LINKS TO RISK AND INCONVENIENCE FOR AO2
  • how dedicated the minority are to their position
  • if they are committed, the majority group members pay more attention to them, known as the AUGMENTATION PRINCIPLE
  • commitment usually involves some sort of personal self sacrifice, to prove to the majority that they are not just acting out of self interest
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6
Q

flexibility

A
  • how willing the minority are to compromise so they won’t be seen as rigid
  • LINKS TO COUNTER ARGUMENTS FOR AO2
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7
Q

Moscovici et al 1969 study procedure

A
  • group of six females to view a set of 36 blue coloured slides that varied in intensity, then asked to state where they were blue or green
  • in each group there were TWO CONFEDERATES that CONSISTENTLY said the slides were green on 2/3 of the trial
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8
Q

findings

A

-participants gave same wrong answer as confederates 8.42% of trials, 32% gave same answer as minority on at least one trial

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9
Q

second group of participants results

A

-inconsistent minority, agreement fell to 1.25%

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10
Q

third group of participants results

A
no confederates (CONTROL GROUP, USED FOR COMPARISON)
-only got colours wrong 0.25% of trials
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