role of social influence procsesses in social change

Question 1

social influence meaning

Answer 1

process by which individuals and groups change each other’s attitude and behaviour (includes conformity, obedience etc)

Question 2

social change

Answer 2

this occurs when the whole societies, rather than just individuals, adopt new attitudes beliefs and ways of doing things eg, African American’s rights

Question 3

what lessons can we learn from Asch to do with conformity research

Answer 3

highlighted the importance of dissent in one of his variations where a Confederate give the correct answers throughout the procedure

Question 4

what lessons can we learn from Milgram and Zimbardo to do with obedience

Answer 4

M- demonstrates the importance of disobedient role models
Z- how obedience can be used to create a social change through the process of gradual commitment, once a small instruction is obeyed, it becomes much more difficult to resist a bigger one

Question 5

The steps on how minority influence can create a social change

Answer 5

1) drawing attention through social proof
2) consistency
3) deeper processing of the issue
4) augmentation principle
5) snowball effect
5) social cryptomnesia

Question 6

example of what you would use to show how minority influence create a social change

Answer 6

African American Civil rights movement