CHP 37 - Advertising

Question 1

Two types of advertising

Answer 1

Institutional and Product

Question 2

Institutional Advertising

Answer 2

establishes a positive image of the company

Question 3

Product Advertising

Answer 3

Directed toward particular properties for sale

Question 4

Method used to write good advertising

Answer 4

Capture attention
Arouse Interest
Create Desire
Prompt Action

AIDA Standards

Question 5

What’s the most critical step in advertising

Answer 5

Capture attention

Question 6

Best way to avoid ad confusion

Answer 6

Choose one person to manage

Question 7

What kind of ad is illegal in the US

Answer 7

Blind ads that do not identify advertise as a broker

Question 8

Classified Ad

Answer 8

Inexpensive - words only

Question 9

Display Ad

Answer 9

Expensive, have pics, words and graphics

Question 10

3 Types of web pages commonly found on real estate sites

Answer 10

current
sold
info

Question 11

Bait and Switch ads are ______

Answer 11

Illegal

Question 12

Bait and Switch

Answer 12

Advertising credit terms that are not actually available to attract potential buyers

Question 13

How to avoid the impression of racial steering in newspaper ads

Answer 13

Use variety of papers

Question 14

What technique tracks the source of incoming calls

Answer 14

Telephone log