Flashcards in A2 GENDER - SOCIAL LEARNING THEORY OF GENDER Deck (4)
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1
Describe how gender beh.s are encouraged/discouraged
Direct: gender appropriate beh are reinforced
=> differential reinforcement: different behs reinforced depending on gender
Indirect (vicarious) reinforcement: seeing gender appropriate behs reinforced in others (role models)
Gender inappropriate beh.s can be weakened via direct and indirect (vicarious) punishment
2
Describe the mediational processes
Attention: noticing the beh of a role model
Retention: remembering the observed beh
Motor reproduction: consideration of the ability to replicate the beh
Motivation: the desire to replicate the beh
3
Describe the processes of identification and modelling
Identification: we'll only imitate beh from a role model; ppl we identify with. They're either similar to us or have desirable characteristics; in gender, we must identify with same sex role models. Child attaches themselves to these role models
Modelling: from role model's point of view, it's displaying the beh that will be imitated, from observer's point of view, it's the act of imitating the beh that the role model displays
4