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IAB > Ad Units > Flashcards

Ad Units Flashcards

1
Q

Display Rising Star ads

A 
Billboards. 970 x 250
Filmstrip. 300x600
Pushdown 970x 90 or 66
Portrait 300x1050
Sidekick 300 x 600 or 250
Slider 970x90
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2
Q

Mobile rising stars all 320x50 - PAFFS

A 
Filmstrip
pull (like a pushdown)
Adhesion banner
Full page flex
Slider
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3
Q

Video Rising Stars

A 
Filmstrip
Ad Control Bar
Time Sync
Extender
Full Screen
FFEAT
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4
Q

Non linear video overlay

A

300x50
450x50
Mpeg 2 wmv. H264/aac
Jpg png swf

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5
Q

Linear video ads

A

4:3

16x9

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6
Q

Mobile ad sizes feature phone

A 
300x50 x large
216x36 large image
168x28 med image
120x20 small image
Text tag 10-24 characters
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7
Q

Digital ad Platforms

A 
Desktop pC
Mobile tablet phone
ITV
Digital OOH
Digital audio devices
gaming devices
Wearables
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8
Q

Universal ad package

A

Med rectangle 300x250
rectangle 180x150
Skyscraper 160x600
Leaderboard 728x90

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9
Q

Size of super leaderboard?

A

970x90

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10
Q

Size of half page ad

A

300x600

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11
Q

Static wide smartphone banner

A

320x50

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12
Q

Smartphone rich media expandable interstitial

A

300x250

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13
Q

Which display rising stars are both 970x90?

A

Slider and pushdown

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14
Q

Which display rising star units are both 300x600?

A

Sidekick and filmstrip. Sidekick can also be 300x250

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15
Q

How large is display rising star billboard?

A

970x250

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16
Q

How big is a micro bar?

A

88x31

17
Q

How big is a button 2?

A

120x60

18
Q

Which display rising stars are both 970x90?

A

Slider and pushdown

19
Q

Which display rising star units are both 300x600?

A

Sidekick and filmstrip. Sidekick can also be 300x250

20
Q

How large is display rising star billboard?

A

970x250

21
Q

How big is a micro bar?

A

88x31

22
Q

What is the core 6 of the IAB Native evaluation Framework

A 
Form
Function
Integration
Buying and Targeting
measurement
Disclosure
23
Q

Smartphone ad sizes

A

300x50 static banner
320x50 wide banner
300x250 interstitial

IAB (5 decks)

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