Advanced Social Flashcards
(182 cards)
Two main approaches in social psychology?
Social cognition - from cognitive psych.
Social identity theory - motivationally orientated perspective.
Summary of social cognition?
Focuses on individual thought process, following a response to social stimuli. Defined by how people store, in memory, and process social stimuli. Perceivers viewed as information processors.
People expereince social stimuli and form impressions on them based on information stored in memory, through cognitively effortful thinking
Summary of social identity theory?
Focus on intergroup behaviour driven by shared identities with others. We have a preference for positive social identity defined by our affiliation with in-groups. Founded by Henri Tajfel, rejected what he called the excesses of cognitive theory.
How have humans evolved to think socially?
Mostly through our use of language, other species (primates) can form mental representations but can’t communicate them with other members of their species.
We form mental representations of ourself and others, and can communicate those representations.
Difference in neanderthal and humans in social cognition?
Neanderthals may have traded good visual perception at the expense of social cognition, then faced competition from homosapiens - perhaps the reason for extinction
Two theories (and their authors) on how we organise our social thinking?
Allport (1924) - social psychology should focus on the individual rather than the group/others
Festinger (1954) - social comparisons theory - we organise our thinking based on comparisons with others, ‘you’re better than me’ ‘I feel sorry for you’
What is the self-concept?
Set of beliefs or knowledge that a person has about him or herself.
Multi-dimensional construct, each identity is represented in the mind as self-schema
What is social identity theories’ take on self-concept?
There is both a personal and a social identity
Two theories behind how the self-concept forms?
Bem’s (1972) Self-perception theory: we make attributions about our behaviour
Festinger’s (1954) Social comparison theory: compare ourselves to others.
What are the three core motives that influence how we search for knowledge about the self?
Self-assessment: To seek accurate info about the self
Self-verification: to seek information that we are correct
Self-enhancement: to promote oneself - sometimes despite evidence to the contrary
What is self-esteem?
The evaluation of your self-concept as generally positive or negative.
Social identity theorists believe that we seek to boost self-esteem by thinking positively about our individual and group selves.
What is social inference?
The way in which we process social information to form impressions and make judgements
Three different theories regarding social inference?
Naive scientist - systematic processing, likely when we have time and motivation (cause and effect).
Cognitive misers - simple heuristics, we take shortcuts when we can
Motivated tactician - we choose between the two as and when necessary.
What are attribution theories?
Theories we construct to predict and explain how people will behave.
Weiner (19586)’s 3 dimensions of causality in attribution theories?
Locus - Refers to whether the cause of success or failure is internal (the individual) or external (the situation)
Stability - is the cause stable or unstable
Controllability whether the future performance is under control or not
What are key heuristics (Tversky and Kahnman 1974)?
May not always use attribution theories…
Representative Heuristic - how similar a particular target is to a typical member of that category
Availability heuristic - Associations coming readily to mind, considered more common and prevalent than they really are.
What is attribution bias?
Attributions can lead to errors and biases.
Types if attribution biases?
Fundamental attribution error: Tendency for people to attribute behaviour to stable personality dispositions
Actor-observer effect - internal attributions about others behaviour and external causes for our own behaviour.
Criticisms to attribution theories?
Do not think like naive scientists much of the time and Heuristics are often used instead.
Stereotypes can be viewed as heuristics and they often lead to generalisations.
What is social categorisation?
What does it do?
We have a need to achieve coherence, and so categorisation is the process of understanding what something is by understanding what other things it is equivalent to, and things it is different from.
Categorisation allows fast and efficient impressions
It creates coherence
What is individuation?
We cannot categorise sometimes - when heuristic processing is difficult, individuation can occur, this is when one differentiates between group members based on individual attributes, more effortful than categorisation.
Impressions vary in terms of categorical or individuating info, impressions are formed on a continuum (between individuation and categorisation.
What happens when people belong to conflicting social categories?
inconsistency resolution resulting in emergent attributes are used to resolve the conflict.
Emergent attributes allow smooth impression formation resulting in coherence.
Disadvantages of categorical thinking?
Often inaccurate due to generalisations.
Cohen (1981) showed a video of a woman’s birthday dinner. One group told she was a waitress, one told she was a librarian.
Waitress condition - more likely to recall her drinking beer
Librarian condition - more likely to recall her wearing glasses.
More positive info is recalled about ingroups than outgroups
Why do people stereotype?
It makes life easy - simplify information and reduces cognitive load.
Helps us justify existing social hierarchy - system justification theory