Advantages and disadvantages of research methods Flashcards
(12 cards)
1
Q
Primary sources
A
Advantages *Reliable *Data is specific to the study Disadvantages *Expensive *Time consuming
2
Q
Secondary sources
A
Advantages *Not expensive *Quicker Disadvantages *Not necessarily specific to study *May be unreliable/invalid
3
Q
Surveys
A
Advantages *Large sample *Inexpensive Disadvantages *Can't guarantee answered truthfully *
4
Q
Questionnaires
A
Advantages *Quick and easy to interpret * Disadvantages *Doesn't allow for detailed opinion *
5
Q
Interviews
A
Advantages *Can connect with respondent *Detailed opinions Disadvantages *Takes longer to interpret *
6
Q
Covert observation
A
Advantages *No Hawthorne effect * Disadvantages *Can cause ethical issues *
7
Q
Overt observation
A
Advantages *No ethical issues * Disadvantages *Behaviour can be impacted by Hawthorne effect *
8
Q
Case studies
A
Advantages * * Disadvantages * *
9
Q
Longitudinal studies
A
Advantages *Provide valid * Disadvantages *Time consuming *Respondents may withdraw/situation could change
10
Q
Experiments
A
Advantages * * Disadvantages * *
11
Q
Statistics
A
Advantages * * Disadvantages * *
12
Q
Ethnography
A
Advantages * * Disadvantages * *
