Advertising

Question 1

What is the AIDA formula?

Answer 1

A-Get consumers ATTENTION
I-create an INTEREST in the product/ service
D- make the consumer DESIRE the product/service
A- get ACTION (consumers purchases product/service

Question 2

What is target audience/market? Examples?

Answer 2

Demographic profile

Age, gender, class, lifestyle

Question 3

What are the main subjects in ad?

Answer 3

-Status and appearance
-body language
-photography techniques
-objects used and background

Question 4

What is design and layout?

Answer 4

-use of colour
-typography
-use of space
-unusual headline or shocking image

Question 5

What does the headline offer?

Answer 5

Offers benefit, state a fact, shock reader to attention

Question 6

What’s the slogan?

Answer 6

Catchy saying associated with company (easy to remember)

Question 7

What a copy?

Answer 7

Written information about the product or service in the ad

Question 8

What’s the logo?

Answer 8

Words and/or image associated with the company

Question 9

Purpose of music and sound

Answer 9

-Reflects target markets tastes
-should gets audience attention immediately

Question 10

What does implied mean?

Answer 10

Implicit (not directly stated)

Question 11

What does directly stated mean?

Answer 11

Explicit (directly stated in the ad)

Question 12

What are the 3 modes of persuasion?

Answer 12

-pathos
-logos
-ethos

Question 13

What is pathos?

Answer 13

Appeal to emotion

Question 14

What is logos?

Answer 14

Appeal to logic or reason
(Statistics and facts)

Question 15

What is ethos?

Answer 15

Appeal to ethics
(Credibility, experience, authority, popularity)

Question 16

What is appeal to authority?

Answer 16

-Famous people appear in ad
-Suggests the product will make consumer as amazing as the celebrity

Question 17

What is expert witness?

Answer 17

-Person wearing lab coat(posing as scientist, dentsit, doctor)
-establish trust between consumer and product/service

Question 18

What is snob appeal?

Answer 18

Consumer will join the ranks of the elite by using the product

Question 19

What is appeal to tradition?

Answer 19

Experience and number of years of service or product being used

Question 20

What’s an allusion?

Answer 20

An indirect reference to a famous person, place, thing or event

Question 21

What a pun?

Answer 21

A play upon words (has more than one meaning)

Question 22

What’s a personification?

Answer 22

Giving non human things human characteristics

Question 23

What’s alliteration?

Answer 23

Repetition of vowel or consonant sounds at the bneginning of words

Question 24

What’s outright propaganda?

Answer 24

If the consumer doesn’t buy the product, they will become a social outcast (product is needed/required)

Question 25

What is compliment the consumer?

Answer 25

Butter up the consumer with flattery

Question 26

What is patriotism?

Answer 26

Purchasing the product or using the service to show love to your country

Question 27

What a rhetorical question?

Answer 27

A question which demands a response for consumers , the answer seems obvious

Question 28

What are magic ingredients?

Answer 28

Suggests that a miraculous discovery makes the product/service Exceptionally effective (Special coating)

Question 29

What are weasel words?

Answer 29

Words that seem substantial at first but are really meaningless

Question 30

What is plain folks appeal?

Answer 30

Quality for a good price

Question 31

What is something for nothing or more for less?

Answer 31

Product is better quality then the higher price competitors

Question 32

What is appeal to excellence?

Answer 32

Consumers should not settle for second best (only the best)

Question 33

What is bandwagon?

Answer 33

Consumers should not stand out or be different than others, since everyone else has the product

Question 34

What is facts and figures?

Answer 34

Figures and statistics prove a point beyond dispute

Question 35

What are hidden fears?

Answer 35

Exploits a persons hidden fears and insecurities

Question 36

What is repetition?

Answer 36

A constant statement of an idea in order to fix the image of the product or service in a persons mind

Question 37

What are advantages?

Answer 37

Freebies, coupons

Question 38

What is scientific jargon?

Answer 38

Product is effective since it’s scientifically based

Question 39

What are ideal children ?

Answer 39

Using children who seem “perfect” to sell products/service

Question 40

What’s emotional response?

Answer 40

Images of family,children,starving,injured animals,poverty,accidents,etc to create a emotional response

Question 41

What’s nostalgia?

Answer 41

Images or words about the past are used to stir an Emotional response

Question 42

What’s false transference?

Answer 42

Transferring positive qualities form a person or object to the product/service being advertised

Question 43

What are pets/mascots?

Answer 43

Cute/cuddly pets, cartoons, animated or life like mascots being used to sell the product

Question 44

What are some reasons for advertising?

Answer 44

-sells products -makes money -inform public -boost publicity for product

Question 45

How to consumers benefit from advertising?

Answer 45

-Gives them information about product -increases public’s own well being -the feeling of owning a popular item

Question 46

I hate are disadvantages of advertising?

Answer 46

-persuade consumers to buy things they don’t need -does not work for the betterment of society -may not help sales