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Flashcards in Advertising Deck (24):
0

Cause somebody to adopt a certain thought or belief

Persuade

1

A person who uses goods or services

Consumer

2

Manipulate

To influence others skillfully

3

A promotional statement

Endorsement

4

Logo

A company emblem or device

5

Slogan

A phrase accosiated with a product

6

Extravagant exageration

Hyperbole

7

A name given to a product or service

Brand

8

Product

A thing that is for sale

9

Repetition

Something that is repeated

10

Figurative writing or speaking

Imagery

11

A visual attribute of things that results from the light they emit

Colour

12

Jargon

A characteristic of a particular group

13

Motif

A design or shape that consists of recurring shapes or colours

14

A branch of applied mathematics concernd with the collection of data

Statistics

15

A question wich is not supposed to be answered

Rhetorical question

16

Pun

A humorous play on words

17

Target audience

A group of people which a product or service is targeted at

18

An exaggerated exppresion

Superlative

19

Requiring attaention or action

Imperative

20

Connotation

What you must know in order to understand an expression

21

Layout

A plan or design of something that is laid out

22

Copy

The text on an advertisement

23

Buzz words

Stock phrases that have become nonsence through endless repetition