Advertising Of Medicines

Question 1

Is commercial info unbiased?

Answer 1

No. They are bias and not imparial about the advise they give patients

Question 2

“Key opinion leaders” who are they?

Answer 2

Funding of academic clinicians (doctors) as salespeople for pharmaceutical companies

Question 3

How is promotion regulated?

Answer 3

1. Self regulated
2. Government
   = advertising to health professionals governed by MEDICINES AUS CODE.
3. Mixed

Question 4

Role of pharmacists

Answer 4

1. Seek independent, non-commercial medicines info
2. File complaints about problematic advertising or promotional activities
3. Role in policies