AI and Advertising Flashcards
(41 cards)
1
Q
What is an in-store BLE Beacon?
A
It is a small Bluetooth low energy device used by retailers to communicate with nearby smartphones and other Bluetooth-enabled devices.
- Can track shopping habits, help customers find products, and send notifications.
2
Q
What is an example of a BLE Beacon?
A
- A clothing store uses BLE to detect when a customer is in a certain aisle.
- If in the jeans aisle, they might send a notification about a discount on jeans.
3
Q
Break down of how BLE Beacons work
A
- Beacon broadcast information:
The BLE beacon sends signals with data about specific locations IN the store - Phone and receives & sends Data:
A customer’s phone that’s connected to Bluetooth and has the stores app installed picks up the beacon signal and sends data to backend systems. - CRM & Analytics Process Data:
The store’s backened system analyzes customer behavior and location - Personalized offer sent:
Based on the data, a discount, product recommendation, or message is sent tothe customer’s food.
4
Q
What is a CRM ( Customer Relationship Managment)
A
- system helps stores keep track of customer and their shopping habits
5
Q
3 topics AI in Advertising
A
- Machine learning
- Predicitive Analytics
- Generative AI
6
Q
AI and Machine learning
A
- AI Studies customer behavior to show personalized ads at the perfect time
Ex; Google ads learns what you like to suggests products that you may buy.
7
Q
AI and Predictive Analytics
A
AI predicts what customers will want based on PAST DATA
Ex; Online stores suggest products before you even search for them
8
Q
AI and Generative AI
A
AI creates ad content like images, videos and text automatically
Ex; AI writes catchy headlines in seconds like chat gpt.
9
Q
Outdoor Media ( Companies) where is media put out ?
A
- Outfront Meadia: Specializes in billboards, transit ads, and digital displays
- JCDecaux: Known for street furniture, airport ads, and transit advertising worldwide
10
Q
Dolls as Media
A
- Dolls can communicate ideologies through their design, branding, and marketing.
Ex, barbie promotes women’s empowerment.
11
Q
Product Packaging: Intelligent boxing
A
- Smart packaging that includes QR codes, AR experience, or sensors to engage customers and provide extra info
- People may not pay that much attention to QR codes, scan and check out later
12
Q
Social Media Amplification (what do I wanna be)
A
- Brands pay influencers to spread their message and make ads feel more authentic to audience
13
Q
Ad Spending and Covid
A
- Many companies reduced ad budgets due to economic uncertainty and lower consumer spending during the pandemic.
14
Q
How is it measuring attention? it easy or is it hard?
A
- It is hard to know if people notice ooh ads because we cant track.
15
Q
Why should QR codes be standard?
A
- QR codes can connect a physical ad to digital
- more engagement and you can track what you are doing
16
Q
Why do media firms care about what the governmet do
A
- laws and regulations directly affect the way they operate
17
Q
What is copyright and defamation
A
- media must follow rules about who owns content and what they ccan say about people facing the lawsuit
18
Q
what are the tech requirements
A
- the government sets standards for broadcasting, internet servccies and other media tech
19
Q
What about coperate and power competition?
A
- regulation prevent monopolies, control merges, and ensure fair business practice.
20
Q
What about audience Data Use
A
- privacy laws that dictate how companies collect, store, and share user data.
21
Q
” congress shall make no law” 1st ammend
A
22
Q
“abridging the freedom of speech, or of the press” 1st ammend
A
23
Q
What is copyright?
A
- legal protection that gives creators control over their work and ensures that they are paid fairly
24
Q
Why has disney faced so many copyright issues?
A
- Extending copyright terms ( extending copyright protection for mickey mouse)
- Enforcing copyright aggressively ( Disney is real strict about their characters.
25
What did Disney do with their characters instead of copyrighting them?
They wanted people to be able to use the cartoon but they don't want to be completely ripped off so they turned it into a trademark.
26
What is fair use?
- allows people to use copyrighted without permission in certain situations.
27
What are the factors of fair use?
- amount used ( small amount)
- Purpose and nature( non profit, educational, changing the ouropse)
-Effect on the market ( does it hurt companies ability to make mula?)
- type of work ( factual or news)
28
What happened with gaye vs thick, ed sheeeran and everythun
- ed sharron got sued for thinking out loud by gaye. simialr sound but sheran won bc he was protected
29
What is the right to privacy about?
- an argument that people should hav e the right to be let alone.
30
What happened with warren?
HIs daughter had a wedding, and they didn't want any pictures but paparazzi still came and took pictures anyway
31
What is government and the 4th amendment about?'
what does it apply too?
- the 4th amendment protect against unreasonable searches and seizures.
- Applies to government data collection
32
Federal Policy and Data collection; does the us have a law for marketing and federal policy?
what do they have instead?
- think of going to a website asking for cookies.
- mo the us does not have a single comprhensive privacy law
- has a privacy policy explaining how they
- customer usually agree without thinking
33
Coperate data collection and consumer provacy in tech??
- tech companies collect user data for ads and personalization
34
What are the different sectors to privacy ( industry specific)
- finacial ( gramm)
- health (hippa)
- chicdren ( coppa)
- General consumer data ( cali)
35
what is targeted advertising?
- companies track online behavior to serve personalized ads
36
what is email and SMS marketing?
what must happen in order to send promo?
- businesses must get opt in consent to send promo
37
What is a thrid party broker?
- companies buy and sell consumer data for advertising
38
Whats the deal with illinois and their law?
What doe companies have to do?
- convers biometric data like fingerprints, face , eye scans and voice
- companies have to inform before collecting, say how it is being used and get written consent before shariing
39
Why is Bipa unique?
- indv can sue, very high profile law suits and strict penalties.
40
What is the General Data protection regulation ( GPDR) European belief
- Based on the european belief that privacy is a fundamental human right
41
What is Telly tv?
How is the screen split?
- u get a free tv but in exchange you have to consent to provide personal data with constant ads.
- top half is tv shows or wtv whiulle the bottom half is showing constant ads.
