The book industry Flashcards
(19 cards)
What was the attempt to turn the big 5 into the big 4?
- Penguin house finalized a deal to acquire Simon from Viacom for 2.2 billion
- the merger would have consolidated the publishing industry further reducing the big five to the big 4
What are the key stages of book publishing, and how do they relate to costs?
Acquisition
Editing
Marketing
What is the acquisition stage?
The process of finding and signing new authors or books
What is editing?
The process of improving the manuscript before publication
What is marketing
- the efforts to promote and distribute the book
Why is risk management a key goal in publishing?
Is the book going to sell?
Publishing is an INVESTMENT and publishers must manage risk to ensure profitability
- risky includes :
market uncertainty, production costs, author performance, changing consumer trends
What is the cost structure of scholarly publishing?
- Has a unique cost structure compared to trade publishing
- peer review & editorial process
- Production costs
- Small print runs
- marketing to isntitution
What is peer review and the editorial process?
- scholarly books undergo RIGOUROUS peer review
- Can be costly
What are production costs?
- academic books have spsecial formatting and extensive editing and fact checking.
What are small print runs?
- academic books have limited audiences, so fewer copies are made
What is the significance of marketing to institution
Scholarly books are promoted to universities, libraries, and academic conferences.
Who is the audience for scholarly books?
- academic reasearchs, librarians n universities, , students
Who are the exhibitors in academic publishing ??
- Univeristy presses
- Academic Confrences
- Journals and online data bases.
Why is it hard finding good academic books?
They are not widely sold at bookstores only available through universities.
What is the cost structure of textbook publishing
- very high cost structure since there is a high cost structure.
Who is the audience for textbooks
- k -12
- teachers
- Schools
Why are k-12 books controversial?
- debates over slavery
- LGBTQ+
- Banned books
- can shape what students would learn.
How are college textbooks produced and pulished?
- Content development
- peer review
- digital formats
- new editions
Why are textbook costs declining?
- Students rent books
- Craigs list ( second hand market)
- Free shit
- Subscription models
