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Creative iMedia > AI Flashcards > Flashcards

AI Flashcards

1
Q

What is the definition of ‘Media Forms’?

A

Forms of communication or products that communicate a message to an audience.

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2
Q

What is the definition of ‘Traditional Media’?

A

Any form of mass communication available before the advent of digital media.

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3
Q

What is the definition of ‘New Media’?

A

Any form of mass communication only ever produced using digital methods.

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4
Q

What is the definition of ‘Pre-Production’?

A

The process of planning elements involved in a form of media.

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5
Q

What is the definition of ‘Post-Production’?

A

The stage after production when editing of visual and audio materials begins.

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6
Q

What is the definition of ‘CGI’?

A

Computer Generated Imagery – Special visual effects added to a product using computer software.

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7
Q

What is the definition of ‘Distribution’?

A

The action of sharing a product with others.

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8
Q

What are the different scales of media?

A
  • Small Scale
  • Large Scale
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9
Q

What are the different types of traditional media?

A
  • Television (TV)
  • Radio
  • Film
  • Print Publishing
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10
Q

What are the different types of new media?

A
  • Internet
  • Computer Games
  • Interactive Media
  • Digital Publishing
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11
Q

What are the different production phases?

A
  • Pre-production
  • Production
  • Post-Production
  • Distribution
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12
Q

What are some examples of media industry products?

A
  • Video
  • Audio
  • Music
  • Animation
  • Special Effects (SFX)
  • Visual Effects overlays (VFX)
  • Social media
  • Digital games
  • Comics and graphic novel
  • Websites
  • Multimedia
  • eBooks
  • Augmented Reality (AR)
  • Virtual Reality (VR)
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13
Q

What are the different types of job roles in the media industry?

A
  • Creative roles
  • Technical Roles
  • Senior Roles
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14
Q

What are some examples of creative job roles?

A
  • Animator
  • Content creator
  • Copy writer
  • Graphic designer
  • Illustrator/graphic artist
  • Script Writer
  • Web Designer
  • Photographer
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15
Q

What are some examples of technical job roles?

A
  • Camera operator
  • Games developer
  • Sound editor
  • Audio technician
  • Video editor
  • Web developer
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16
Q

What are some examples of senior job roles?

A
  • Campaign manager
  • Creative director
  • Director
  • Editor
  • Production Manager
17
Q

What are some job responsibilities of creative roles?

A
  • Prepare drafts and models of products
  • Communicate ideas to members of creative team
  • Tailor ideas to ensure target audience needs are met
  • Research target audience
  • Create visually appealing or interesting media content
  • Liaise with client about production of products and action feedback
  • Produce professional, original media content to meet client requirements.
18
Q

What are some job responsibilities of technical roles?

A
  • Communicate with lighting and sound specialists
  • Work with creatives to produce the media content
  • Test and check equipment
  • Use equipment to create content
  • Assemble and set up equipment before use
  • Find solutions through problem solving
  • Use software to create media content
  • Follow planning documents to produce media content.
19
Q

What are the key elements of an advertisement or promotion?

A
  • Use of persuasive language
  • Products or services look good or come across to the audience well.
  • Positive visuals and sound
  • Lead to an action
20
Q

What are the characteristics of an educational content?

A
  • Combines visual and text
  • Content is accessible to the target audience
  • Formal structure
  • Contains detailed and accurate information
21
Q

What are the key aspects of an entertaining content?

A
  • Hook the audience in through interesting, surprising or shocking use of images, text, video and/or audio.
  • Evoke emotions
22
Q

What are the characteristics of an informative content?

A
  • Do not require emotional investment or enjoyment by the audience
  • Contain facts and information
  • May not include visual content
  • Serious tone
  • Simple message
23
Q

What are the key elements of an influential content?

A
  • Persuasive language, images, video and text to convince an audience of the message
  • Humour used as appropriate
  • Provoke strong emotional reaction
  • Deeper message or meaning embedded within
24
Q

What is a negotiated client brief format?

A

A meeting between the client and design team to discuss the needs of the client and the product they are asking for. An agreement is reached for the design and creation process.

+ Design team can hear clients’ opinions and ideas clearly.
- Can be time consuming
- Can lead to final products being different from what the client initially wanted.

25
Q

What is a meeting/discussion client brief format?

A

Client talks about what they would like to be achieved, noted by the design team.

  • Key details can be missed or misunderstood
26
Q

What is a written client brief format?

A

A document which may be formal or informal to be used by designers as a guide. Could be presented as a presentation or document.

+ Useful if companies struggle to arrange a common time to meet.

27
Q

What is an informal client brief format?

A

No official documentation is produced, brief lacks detail, could be an idea or concept. No set deadline.

  • Can be inaccurate leading to poor quality outcomes.
28
Q

What is a formal client brief format?

A

A clear and easy to understand written document which includes information about what needs to be achieved and a timescale.

  • Further information may be needed by the design team prompting further meetings.
29
Q

What is a commission client brief format?

A

A formal agreement for a piece of work between a larger company and a smaller media company they have chosen to carry out the work.

+ Larger companies may commission multiple smaller ones and take the best final product to experience a range of ideas.

30
Q

What is the purpose component in client requirements?

A

The reason for a product’s creation. Each product created may have multiple purposes.

31
Q

What is the audience component in client requirements?

A

The group(s) of people that a product is to be aimed at.

32
Q

What is the client ethos component in client requirements?

A

The way through which a client wishes to be portrayed to the audience. Including reputation and values within the organisation.

33
Q

What is the content component in client requirements?

A

Could be provided by the client or generated by the designer.

34
Q

What is the genre component in client requirements?

A

A theme may be needed behind a media production.

35
Q

What is the style component in client requirements?

A

The colours, fonts used and overall look and feel of a product.

36
Q

What is the theme component in client requirements?

A

The main subject or idea which exists behind a media product. Links closely to the purpose.

37
Q

What is the timescale component in client requirements?

A

When a product needs to be completed by.

Creative iMedia (1 decks)

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