Aims and objectives Flashcards
(5 cards)
1
Q
Vision statement
A
Description of what the business wants to achieve in the medium to long term and provides a guide to senior management of the future direction of the business
2
Q
Benefits of vision statement
A
Gives clear identity and ethos
Focuses senior employees
3
Q
Drawbacks of vision statements
A
Might be unrealistic
Can be vague
4
Q
Mission statement
A
A broad statement of an organisations aims and objectives
5
Q
A
