Ansoff Flashcards
(5 cards)
1
Q
Market penetration
A
Concentrates on sales of existing products for existing markets. Low risk, low reward
1
Q
Ansoff ao1
A
A strategic tool used by businesses to achieve growth
2
Q
Market development
A
Find new markets for the businesses existing products
3
Q
Product development
A
Where a business aims to introduce new products into existing markets
4
Q
A
