All?

Question 1

what is the main purpose of conducting research in media production?

Answer 1

to understand audience needs and preferences

Question 2

what is a benefit of conducting research before starting a project?

Answer 2

informs decisions to meet target audience needs

Question 3

what is a characteristic of primary reasearch?

Answer 3

collecting original data directly from the source

Question 4

what is an example of primary research?

Answer 4

conducting a focus group, questionnaire, online survey, interview

Question 5

what primary method involves gathering opinions from multiple people at the same time?

Answer 5

focus group

Question 6

why is a key advantage of using interviews as a research method?

Answer 6

they allow for in-depth responses

Question 7

what is a disadvantage of an online survey?

Answer 7

respondents can easily provide false information

Question 8

which primary method is the best for collecting data from a large number of people quickly?

Answer 8

questionnaires

Question 9

what type of research relies on data collected from books, journals, and online sources?

Answer 9

secondary research

Question 10

what is an example of a secondary research source?

Answer 10

gathering information from a magazine, book, online website, the internet

Question 11

what is a disadvantage of using the internet for secondary research?

Answer 11

information may be outdated or unreliable

Question 12

what is the key difference between qualitative and quantitative research?

Answer 12

quantitative research involves numbers; qualitative research involves opinions and description

Question 13

what is an example of quantitative data?

Answer 13

the number of people who viewed a video

Question 14

when analysing research data, why is it important to consider both qualitative and quantitative information?

Answer 14

it gives a balanced view of numbers and opinions

Question 15

what does the “type of product” in a client brief refer to?

Answer 15

the kind of media being produced (video, website ect…)

Question 16

what is the purpose of a media product?

Answer 16

the reason why the product is being created (inform, entertain ect…)

Question 17

what is the “audience segmentation” in the context of media production?

Answer 17

grouping the audience based on shared characteristics

Question 18

what does “client ethos” refer to in a brief?

Answer 18

the client’s business values and principles

Question 19

why is it important to consider the genre when interpreting a client brief?

Answer 19

it influences the stylistic choices and conventions used in the product

Question 20

what is the purpose of setting a “timescale” in a client brief?

Answer 20

to establish deadlines for the project’s completion

Question 21

what is an example of audience segmentation by “lifestyle”?

Answer 21

targeting an audience that is interested in outdoor activities

Question 22

which purpose of a media product is focused on encouraging specific behaviours or actions?

Answer 22

influence

Question 23

how can the “tone of language” be adapted to meet the purpose of a media product?

Answer 23

be selecting formal or informal language depending on the target audience

Question 24

what does the “positioning of elements” refer to in media product design?

Answer 24

the placement of visual an textual components on the page or screen

Question 25

what is a feature of a "formal" client brief?

Answer 25

a structured document with specific, detailed requirements

Question 26

why might a client choose to communicate a brief through a "negotiated" approach?

Answer 26

to allow for flexibility and collaboration between the client and the producer

Question 27

what is a feature to consider when thinking of the "style of the visual representation" in a media product?

Answer 27

the genre and target audience of the product

Question 28

how does the "style of audio representation" affect the interpretation of a client brief

Answer 28

it influences how the audience perceives the product's genre and mood

Question 29

what is a traditional media sector?

Answer 29

print publishing

Question 30

what type of product is typically associated with the television sector?

Answer 30

video content such as shows and commercials

Question 31

which media sector is most closely associated with computer games?

Answer 31

new media

Question 32

what is a key responsibility of a graphic designer in the media industry?

Answer 32

creating visual content such as logos, posters, and websites

Question 33

which role is primary involved during the pre-production phase of media production?

Answer 33

script writer

Question 34

what is the primary purpose of a media product design to entertain?

Answer 34

to amuse and engage the audience

Question 35

how does the style of the visual representation differ between an educational media and an entertainment product?

Answer 35

educational products often use formal language and clear, structed visuals

Question 36

what is a key element to consider when interpreting a client brief?

Answer 36

the type of product and its purpose

Question 37

what is a typical way in which a client brief might be communicated?

Answer 37

through a written document

Question 38

audience segmentation can be based on......

Answer 38

their location and lifestyle

Question 39

what role is responsible for creating and designing the user interface of a website?

Answer 39

web designer

Question 40

what sector would augmented reality (AR) and virtual reality (VR) most likely to be classified?

Answer 40

new media

Question 41

what is the main responsibility of a production manager in the media industry?

Answer 41

overseeing the entire production process and ensuring the project stays on schedule

Question 42

why might the tone of language be adjusted in a media product aimed at a younger audience?

Answer 42

to align with the informal and playful nature often preferred be younger audiences