all MIL Flashcards

(35 cards)

1
Q

text dates back to the 6th year of prince
Lugalanda who ruled about 2370 B.C.

A

cuneiform

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2
Q

began as drawing on the walls of caves, carvings on barks of tree, and later on, papyrus and parchment. Each of this illustrated man’s capacity and desires to interact, link up, and build connections.

A

communication

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3
Q

The first book printed in the Philippines that was written by __________

A

Doctrina Cristiana, Fray Juan Plasencia

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3
Q

who invented the codex around AD 100, a document which can be rightfully referred to as the prototype of a book

A

Christians

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3
Q

Johan Gutenberg( 1394 – 1460 ) invented the printing technology that would eventually be called the _________________

A

movable type machine

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4
Q

year that the idea of a free press, independent from the control of the government,emerged as a strong rhetoric against authoritarian.

A

1700

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5
Q

cites that the newspaper is more significant innovation than the book. It was a new literacy with social and cultural form that catered to town-based business and professional people

A

Mcquial

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5
Q

notes the rise of an adversarial press, defined as a press that had the ability to conduct dialogue and even argue with the government.

A

Turow

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6
Q

La Esperanza

A

December 1, 1846

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7
Q

published in Spain in 1889 and actively used to campaign for reforms for the Philippines.

A

La Solidaridad

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8
Q

operated the world’s first regular television service using it as a platform for propaganda Commercial television came into being in US

A

Nazi

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9
Q

became the first president to appear on the Tube.

A

US Pres. Franklin D. Roosevelt, Year 1939

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9
Q

an American engineer, began assembling transmitters in Bolinao, Pangasinan,

A

James Lindenberg

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10
Q

James Lindenberg worked with ________

A

Antonio Quirino

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11
Q

first official telecast of Lindenberg and Quirino

A

October 23, 1953.

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12
Q

refers to the time before the existence of written or recorded history

13
Q

This art involves the process of arranging or stacking together artistically the stones or big rocks for a certain purpose, which still remains a mystery to most archaeologists.

A

Megalithic Art

14
Q

used to refer to sketches or paintings that usually depict nature, giving us a glimpse of the early people’s way of life.

14
Q

the prehistoric age occurred ________________

A

4.5 million years ago or 30,000 years ago

15
Q

2 periods

A

stone age and metal age

16
Q

carvings in rocks while pictographs represent words or phrases through images or symbols.

17
Q

When did industry age began

A

in 18th century, Great Britain

17
Q

refers to an object that has electronic components such as sensors and microchips, which functions once it is connected to an electrical outlet.

17
Q

patented the first commercial telegraph.

A

William Cooke and Charles Wheatstone, 1837

18
a system used for transmitting messages from a distance along a wire.
telegraph
19
marked the beginning of modernization since electronic equipment are more functional and reliable.
Electronic age
20
defined as the specific data acquired for a specific purpose. Gaining information is a vital part of people’s lives because it makes them knowledgeable and enhances their understanding of the world.
information age
21
Information Age is also labeled as the ____________
22
still valuable and influential because it has a wider reach and market.
Traditional media
23
New Media is undeniably very useful, but this does not mean that traditional media has already ____________
obsolete
24
It is also referred to as Information Richness Theory. In this notion, communication serves as a medium that can reproduce information.
Media Richness Theory
25
This theory suggests that humans process the information they receive instead of merely responding to the stimuli
Information Processing Theory
26
argued the influence of technology and other variables in organizations. this theory notes the variable can change the behavior and the structure of an organization in order to compete a task.
Contingency Theory
27
This theory was proposed by Nereu “Nod“ Kock based on the concept of human evolution. In this theory, face to face communication is the most natural method.
Media Synchronization Theory
28