THE EVOLUTION OF TRADITIONAL MEDIA TO NEW MEDIA Flashcards
(29 cards)
What does the term prehistoric refer to?
The time before the existence of written or recorded history.
How long ago did the prehistoric age occur according to archaeologists?
Approximately 4.5 million years ago or 30,000 years ago.
Into how many periods is the prehistoric age divided?
Two periods: the Stone Age and the Metal Age.
What skills did prehistoric men acquire related to tools?
Sharpening tools and using them for hunting and carving stones.
What types of rock art are associated with the Stone Age?
- Petroglyphs
- Pictographs
What are petroglyphs?
Carvings in rocks.
What do pictographs represent?
Words or phrases through images or symbols.
What is megalithic art?
The process of arranging or stacking stones or big rocks for a certain purpose.
What characterizes an industrial city?
A place where several factories are located or built.
When did the Industrial Age begin?
In the 18th century in Great Britain.
What significant change occurred in technology during the Industrial Age?
Shift from using hand tools to operating power-driven machines.
What concept was introduced during the Industrial Age that increased the demand for machines?
Mass production or manufacturing of goods in large quantities.
How did the invention of the steam press affect newspapers?
Made printing faster, cheaper, and easier.
What invention improved communication during the Industrial Age?
The telegraph.
What is a telegraph?
A system used for transmitting messages from a distance along a wire.
Who patented the first commercial telegraph and in what year?
William Cooke and Charles Wheatstone in 1837.
What marked the beginning of the Electronic Age?
The advent of electronic equipment with components like sensors and microchips.
What is the Information Age also known as?
The Computer Age or the New Age.
What does the Information Age provide in terms of gadgets and devices?
Functional and comfortable solutions with endless possibilities.
True or False: Traditional media has become completely obsolete due to new media.
False.
Why is traditional media still valuable?
It has a wider reach and market.
What is Media Richness Theory?
A theory assessing the richness or multifunction capabilities of communication means.
What does Information Processing Theory suggest?
Humans process the information they receive instead of merely responding to stimuli.
What does Contingency Theory argue?
The influence of technology and other variables in organizations.
